Class 10 - Monday, April 14, 2025

What we did: 

1. Created our instagram page
2. Worked on chat GPT

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan + Operations Plan: Google Sheet with contacts to email. Operations Plan is the second tab
3. Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0
4. Automated Email 
5. Commercial on Canva: https://www.canva.com/design/DAGj-cUHfD8/WMZsVqTlF7cYBvLChJD7tQ/edit 
6. Sales Pitch: https://docs.google.com/document/d/1TrnxBZlbMyPC448bfAQnbVz2AV6Vm7lIKi5wzM87NlI/edit?tab=t.0
7. REEL: https://www.instagram.com/reel/DIPF0u4uUgy/?igsh=MTNvM24yenkxaGUwYw==
8. Created an Instagram account: 
   1. Account Handle: @Alpha_School_Business_Club
   2. Password: Alpha123!
   3. Back up email: joshua.lezmi@alpha.school
   4. Link to account: (@alpha_school_business_club) • Instagram photos and videos

What we will do on Wednesday:

1. Fill orders

GOAL THIS WEEK:

Each person should sell 1 product.  We have 2 sales done  - 2 more to go!!

Google Meet for our classes 

https://meet.google.com/chv-ujfr-jgm

Class 9 - Wednesday, April 9, 2025

What we did: 

1. Launched our commercial!
2. Worked with younger kids to create their advertisement

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan + Operations Plan: Google Sheet with contacts to email. Operations Plan is the second tab
3. Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0
4. Automated Email 
5. Commercial on Canva: https://www.canva.com/design/DAGj-cUHfD8/WMZsVqTlF7cYBvLChJD7tQ/edit 
6. Sales Pitch: https://docs.google.com/document/d/1TrnxBZlbMyPC448bfAQnbVz2AV6Vm7lIKi5wzM87NlI/edit?tab=t.0
7. REEL: https://www.instagram.com/reel/DIPF0u4uUgy/?igsh=MTNvM24yenkxaGUwYw==

What we will do on Wednesday:

1. Check orders
2. Create "How to" video and start brainstorming that
3. Refine the Operations Plan
4. Start sending out stories
   

GOAL THIS WEEK:

Each person should sell 1 product.  We have 2 sales done  - 2 more to go!!

Google Meet for our classes 

https://meet.google.com/chv-ujfr-jgm

Class 8 - Monday, April 7, 2025

What we did: 

1. Learned about Conversion in the Sales Funnel
2. Fixed link in Survey
3. Created a sales pitch
4. Started working on our commercial

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan + Operations Plan: Google Sheet with contacts to email. Operations Plan is the second tab
3. Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0
4. Automated Email 
5. Commercial on Canva: https://www.canva.com/design/DAGj-cUHfD8/WMZsVqTlF7cYBvLChJD7tQ/edit 
6. Sales Pitch: https://docs.google.com/document/d/1TrnxBZlbMyPC448bfAQnbVz2AV6Vm7lIKi5wzM87NlI/edit?tab=t.0

What we will do on Wednesday:

1. Check orders
2. Create "How to" video and start brainstorming that
3. Refine the Operations Plan
4. Start sending out stories
   

GOAL THIS WEEK:

Each person should sell 1 product.  

Google Meet for our classes (Remember it's a joint class with the younger kids):

https://meet.google.com/vor-aawd-psm

Class 7 - Wednesday, April 2, 2025

What we did: 

1. Learned about Consideration in the Sales Funnel
2. Created Automated Emails for the product page
3. Updated story length. 
   1. Short Story: 300 words
   2. Medium Story: 500 words
   3. Long Story: 750 words
4. Product Page link to live sheet

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan + Operations Plan: Google Sheet with contacts to email. Operations Plan is the second tab
3. Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0
4. Automated Email 

What we will do on Monday:

1. Learn about conversion 
2. Create "How to" video and start brainstorming that
3. Refine the Operations Plan
4. Start sending out stories
5. Work on Sales Pitch

GOAL THIS WEEK:

Each person should sell 1 product.  

Google Meet for our classes (Same as Link used today):

https://meet.google.com/chv-ujfr-jgm

Class 6 - Monday, March 31, 2025

What we did: 

1. Organized Marketing Sheet + Operations Sheet
2. Sent Emails to News Agencies 
3. Fixed Survey for story length. 
   1. Short Story: 150 words
   2. Medium Story: 300 words
   3. Long Story: 450 words

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan + Operations Plan: Google Sheet with contacts to email. Operations Plan is the second tab
3. Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0

What we will do on Wednesday: 

1. Learn about conversion 
2. Product Page link to live sheet
3. Time permitting: Learn about "How to" video and start brainstorming that
4. Refine the Operations Plan

Google Meet for our classes (Same as Link used today):

https://meet.google.com/chv-ujfr-jgm

Class 5- Wednesday, March 26th, 2025

What we did: 

1. Fixed product page and added pricing
2. Started to work on Marketing. Learned about Awareness
3. Identified News agencies who we can write to 
4. Created the first draft of the email to be sent to the news agencies

Assets created: 

1. Web Page: https://explorerhop.com/products/a-lil-mystery
2. Marketing Plan: Google Sheet with contacts to email.
3. Draft Letter: https://docs.google.com/document/d/12vOKSrUeTIeDmBnI4HeKv1hPOdrRTseIfpNgqIJiCD0/edit?tab=t.0

What we will do on Monday: 

1. Update sheet (if you have time to do it before please complete it)
2. Fix the letter that is going to journalists
3. Send out the letter (pending parental permission)
4. Learn about conversion 
5. Time permitting: Learn about "How to" video and start brainstorming that
6. Time permitting: Create an Operations Plan

Google Meet for our classes (Same as Link used today):

https://meet.google.com/chv-ujfr-jgm

Class 4 - Monday, March 24th, 2025

What we did: 

1. Create a logo
2. Create a product page
3. Test the product using Chat GPT

Assets created: 

1. DRAFT web page: https://explorerhop.com/products/a-lil-mystery?variant=45531027275945 
2. Logo 

To think about for Wednesday: 

How can you make a better sales pitch line? 

What we will do on Wednesday: 

1. Update product page with pricing (send it to me if you can. You can email it to hasina@explorerhop.com)
2. Start working on Marketing and the Sales Funnel 
3. Start working on the "How To" video 

Google Meet for our classes (Same as Link used today):

https://meet.google.com/chv-ujfr-jgm

Class 3 - Wednesday, March 19th, 2025

Hi all! Today we worked on doing some more market research and figuring out pricing for our products. We also reviewed our survey results - please make sure you keep sending the survey out to people so you can get as many responses as possible!

Next class, we will begin learning about the awareness aspect of the sales funnel and doing our logo designs!

Class 2 - Monday, March 17th, 2025

Hi everyone!

This week, we created our market research surveys and they are ready to be sent out! Please make sure you send them to as many people as possible so you can get as much feedback as possible. 

Next week, we will go over responses we collected from the survey, and work on pricing!

Class 1 - Wednesday, March 12th, 2025

Hi all! It was so good to meet all our entrepreneurs today - we have made so much progress already! We have decided on a product, named our businesses and chosen the charities to donate to. We also began filling out our operations spreadsheet.

Grades 3-4 Business - Cookbooks for pets - donating to North Shore Animal League 

Grades 5-8 Business - Mystery books - donating to Save the Manatee Club

We also began discussing market research, which we will be starting on next week!

Welcome 

Hello brilliant young entrepreneurs! 

We are so excited to start a business with you! During the term we will meet you twice a week and help you launch your own business! How cool is that! 

Here’s what we want you to think about before we get started:

1. Think of Business Ideas - the only rules are that they should be able to be delivered digitally and your whole group should be interested in it.
2. Think of the Charity you want to help - there are so many organizations that need help, talk with your classmates and think of a charity you all want to help. The proceeds from your business will be sent to this charity. 
   
3. Get ready to take on the world!  This is your business so you get to decide what it is, and make all the necessary decisions.  Let’s do it! 
   

About your Instructor

During the term you will have 2 instructors. You will start off with Mahveen and then starting from March  24, Hasina will be guiding you. 

Mahveen

The instructor for this program is Mahveen Khalil. Mahveen has been teaching our programs in schools for more than a year and is very much loved by the students. She is studying psychology at the University of Toronto. She has lived in more than 4 countries and brings a very international perspective to her classes. She is also extremely money savvy. 

She can be reached via email: Mahveen@explorerhop.com

Hasina 

Hasina is the Founder and CEO of Explorer Hop. Her passion is inspiring children to take on leadership roles and strive to create a better world for all of us. She has extensive experience with launching kids businesses and works with schools and students across 4 continents.

In her free time, Hasina loves travelling and has been to over 60 countries and lives and worked in 15! 

Important links 

Google Meet for our classes:

https://meet.google.com/chv-ujfr-jgm

Google Drive for important documents:

https://drive.google.com/drive/folders/1TVzLzXijFK7j25__z8Su6fS8s1OKSTFN?usp=share_link