If you asked a child 20 years ago what they wanted to be when they grew up, they might respond by becoming a firefighter, police officer, or astronaut. Ask a child today what they want to be, and they’ll probably mention a relatively new occupation: Influencer. And the good thing is, your child doesn’t have to wait to “grow up” to become an influencer. They have everything they need right now!
What Is An Influencer?
An influencer is someone who has the power to shape the buying decisions, preferences, and opinions of others to their large following and pull on social media. These influencers find their fame through their personalities and the large amounts of content they post for a particular niche. They actively engage with their followers and continue posting content they find relevant. They make their money through paid sponsorships with other companies because of their massive reach and appeal.
So how can your child start their journey to become an influencer? We have 3 tips to start:
Find A Niche
Your child has interests, and there are groups of people around the world who share those interests. Whether your child is into makeup, dinosaurs, space, or geography, people are willing to watch their content. So first, your child needs to identify what kind of content they like making because they are going to have to make a lot of it to become a successful influencer. A good way to get them started is to find out what they like to watch or who they follow on YouTube, Instagram, or TikTok. If they like consuming a particular kind of content, chances are they’ll like making it too.
There are no influencers who find success overnight. That’s why tip one is so important. If your child doesn’t like the content they are creating then they will not have the patience to see their project through. It takes years to become a recognized influencer and plenty of trial and error. Sometimes content works, and other times it doesn’t. The more content your child posts the more opportunities they’ll have to find success. They should have a posting schedule so that their followers know when to expect content. This also helps keep them on track.
Have The Right Tools
Becoming an influencer will involve more time invested than money, but there are a few tools your child can purchase to help them on their journey. Here are the top 3:
- A good microphone
- A mini-tripod
- A ring-light
Having this equipment will drastically improve the quality of your child’s videos even if they’re using free video editing software.
Remember, the journey to becoming an influencer is not easy, but it can certainly be fun and rewarding for your child, especially if they are making content they love!