Class 10 - Monday, April 14th, 2025 

What we did:

1. Learnt the SWOT analysis
2. Covered customer service 
3. Started sending emails to journalists

Next class we will:

1. Create the advertisement video 
2. Send more emails to journalists

Class 9 - Wednesday, April 9th, 2025 

What we did:

1. Worked on the video.  Please complete it with Asher and send to Mahveen so we can post it. 

Assets created:

1. Video (underway)

Next class we will:

1. Learn the SWOT analysis 
2. Create automated emails

Class 8 - Monday, April 7th, 2025 

What we did:

1. Completed our product survey - the product is complete!
2. Completed the sales funnel - advocacy aspect 
3. Decided some newspapers to email our letter to

Assets created:

1. Product survey

Next class we will:

1. Learn the SWOT analysis 
2. Try to film our advertisement video

To think about before next class:

Please decide who will be in the advertisement video and who will speak, think about what you will say in the video. Also please keep an eye out for correspondence on when the product page will go live once I figure out how to automatically get the survey sent to the customer when they purchase the product. After the product page has gone live, I will send the link and you can share it! 

Class 7 - Wednesday, April 2nd, 2025 - Cancelled by Alpha School

Class 6 - Monday, March 31st, 2025

What we did: 

1. Learnt about the conversion and loyalty aspects of the sales funnel
2. Finished our letter
3. Worked on product promotion - marketing poster
   

Assets created: 

1. Marketing poster
2. Letter

Next class we will...

1. Complete the sales funnel - advocacy aspect
2. Finish our survey
   
3. (Maybe) start creating an advertisement video
   

Please start thinking about...

1. What newspapers you want to send our letter to
2. Whose dog will be the mascot (you can pick more than one)

Class 5 - Wednesday, March 26th, 2025

What we did: 

1. Learnt about the awareness aspect of the sales funnel
2. Wrote a practice letter to a journalist - we will work on this next class and polish it so we can try to send it to some newspapers! 
3. Learnt about the consideration aspect
4. Filled in the consideration worksheet and decided on some potential offers and discounts
5. Began to create our survey which will be sent out to customers who buy the product to create their customised cookbook

Assets created: 

1. Draft of the letter for a journalist
2. Survey

Next class we will...

1. Try to complete the rest of the sales funnel
2. Finish our survey 
3. Polish the letter to a journalist
4. (Maybe) Create an advertisement video
5. Update our spreadsheet from March 26th that we did not get to do in class

Class 4 - Monday, March 24th, 2025

What we did: 

1. Create a logo
2. Create a product page
3. Begin to learn about the sales funnel

Assets created: 

1. DRAFT web page
2. Logo 

To think about for Wednesday: 

What are some tactics to make customers aware of your business?

What is a potential slogan for the brand? 

What we will do on Wednesday: 

1. Start working on Marketing and the Sales Funnel 
   

Class 3 - Wednesday, March 19th, 2025

Hi all! Today we worked on doing some more market research and figuring out pricing for our products. We also reviewed our survey results - please make sure you keep sending the survey out to people so you can get as many responses as possible!

Next class, we will begin learning about the awareness aspect of the sales funnel and doing our logo designs!

Class 2 - Monday, March 17th, 2025

Hi everyone!

This week, we created our market research surveys and they are ready to be sent out! Please make sure you send them to as many people as possible so you can get as much feedback as possible. 

Next week, we will go over responses we collected from the survey, and work on pricing!

Class 1 - Wednesday, March 12th, 2025

Hi all! It was so good to meet all our entrepreneurs today - we have made so much progress already! We have decided on a product, named our businesses and chosen the charities to donate to. We also began filling out our operations spreadsheet.

Grades 3-4 Business - Cookbooks for pets - donating to North Shore Animal League 

Grades 5-8 Business - Mystery story subscription - donating to Save the Manatee Club

We also began discussing market research, which we will be starting on next week!

Welcome 

Hello brilliant young entrepreneurs! 

We are so excited to start a business with you! During the term we will meet you twice a week and help you launch your own business! How cool is that! 

Here’s what we want you to think about before we get started:

1. Think of Business Ideas - the only rules are that they should be able to be delivered digitally and your whole group should be interested in it.
2. Think of the Charity you want to help - there are so many organizations that need help, talk with your classmates and think of a charity you all want to help. The proceeds from your business will be sent to this charity. 
   
3. Get ready to take on the world!  This is your business so you get to decide what it is, and make all the necessary decisions.  Let’s do it! 
   

About your Instructor

Meet your Instructor



The instructor for this program is Mahveen Khalil. Mahveen has been teaching our programs in schools for more than a year and is very much loved by the students. She is studying psychology at the University of Toronto. She has lived in more than 4 countries and brings a very international perspective to her classes. She is also extremely money savvy. 

She can be reached via email: Mahveen@explorerhop.com

Important links 

Google Meet for our classes: 

NOTE: We will have a shared meet with the Grade 3-8 class for the first 3 weeks. We will split into breakout rooms within the meeting. 

https://meet.google.com/vor-aawd-psm
Or dial: ‪(CA) +1 705-419-7255‬ PIN: ‪837 769 828‬#
More phone numbers: https://tel.meet/vor-aawd-psm?pin=8340409736433

Google Drive for important documents:

https://drive.google.com/drive/folders/19wSe-KY9kNW_-1B_RY7g97CZbajwT584?usp=share_link